» Click Here for more on Media Outreach

Being a trained journalist and producer, I long ago realised the power of the media to reach ordinary citizens wherever they were and to touch them in a way not possible in any other manner.

Whether through the print or electronic media this is a powerful force with which one can bring about great destruction or great change. The goinghomedotcom Trust has opted to use the power of the media for the latter cause and specifically in the field of alcoholism and other drug abuse.

To bring about awareness of alcoholism as a disease and so reduce the great stigma which not only usrrounds alcoholism but all drug addiction, and which ultimately is the biggest single reason that prevents alcoholics and other drug addicts from seeking and getting into treatment.

The vast ignorance which surrounds the connection between alcohol and HIV/AIDSm, other drugs and HIV/AIDS could also be corrected by porper use of the media. For alcohol is not percieved by many as a drug and yet it is more than all the other drugs combined the most devastating when it comes to HIV infection.

Kenyans are generally not aware of the problem facing them when it comes to alcoholism and other drug addiction nor the complexities involved.

It is this sitation that the Trust seeks to rectify through the widespread use of the media for being essentially a media-based non-governmental organisation (NGO) it seeks to

1. inform Kenyans of the problem through the various forms of media
2. in a way that will explain the issues simply and without jargon
3. in a manner that encourages or galvanises the reader, viewer or listener into action
4. by using the stories of those who are succesfully not only in recovery and are getting on with their lives

back to top

This site is designed by David Ogot snr. and hosted by
Science & Engineering Research Center
©goinghomedotcom 2001 - 2006
Disclaimer Privacy Policy