MEDIA OUTREACH: TELEVISION

Combining picture with sound is extremely powerful and the goinghomedotcom Trust has used it to get 52 TV programmes on issues pertaining to alcoholism and other drug abuse on air since its inception in 2001.Television was the first electronic medium that the Trust used in its outreach work

Live programmes which allow viewers to call in allowing programme participants to answer questions close to the heart of the viewer concerning, alcohol, alcoholism and other drug abuse and addiction as well as the relationship to HIV have been of especial importance.

Through the use of recovering addicts or those affected by drug addiction whom the viewer could now not only hear but actually see makes fighting the stigma surrounding addiction easier and with stigma being pushed to the side by such programmes allows the viewer for a while to concentrate and identify instead with the problem alcoholism or other drug addiction.

With the constant showing of such programmes stigma should eventually be pushed down to negligible levels.

CHALLENGES:

1. Denial of the seriousness of the problem by TV station managers in spite of the high levels of viewer feedback and support every time such programmes are aired.
2. Need to have programmes of this nature produced by specialists on the subject and not just by journalists with very little in-depth knowledge on drug abuse being assigned ad-hock to produce willy-nilly all manner of productions many of which end up doing more harm than good to the audience e.g by increasing stigma and myths.
3. Even where one has made a production stations still expect one to pay to have it aired instead of the correct situation which would see stations paying for airing quality productions.

HOW YOU CAN PARTICIPATE:

1. Sponsor airtime on a wide reaching TV station so that the goinghomedotcom Trust can have a weekly TV programme on air. The goinghomedotcom Trust has already got a winning format for just such a show produced by Going Home Video its TV production unit.
2. Sponsor Public Service Advertisements (PSA’s) on alcohol, alcoholism and other drug abuse. These would be produced by Going Home Video and aired regularly on various TV stations.

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